IN-STORES MAY 3 2016
Traditionally, sales professionals have been told that in order to excel in
their position, they need to sell more products. But according to international sales trainer and consultant Pedro Luiz Roccato, the mission of today’s successful sales professional is to provide a differentiated buying experience, not just sell products. Today’s clients are more demanding, and as products become more and more alike, sales professionals are facing new challenges on how to demonstrate the value proposition to their clients. In this book, How to Sell Value, Roccato reveals his trademarked and proven methodology for how sales professionals can succeed in this new competitive landscape.
In How to Sell Value, sales professionals will learn:
• How to provide a differentiated buying experience to your clients from the corporate, consumer, or government market
• How to ensure loyalty with you and your brand by committing yourself to solving your client’s problems, pain points, and needs
• How to use social media to disseminate the perceived value of your service and company
• How to turn your customers into your best salespeople
Rather than becoming obsolete, the role of the sales professional becomes more and more important with this client approach strategy. Roccato offers critical new skills for anyone in business today.
ABOUT THE AUTHOR:
Pedro Luiz Roccato is founder, president and CEO of Direct Channel Group, and his customer base includes companies from all segments including technology, telecommunications, insurance, food, real estate, healthcare, oil & gas, automotive, retail, government, and more. Roccato has more
than 23 years of experience in information technology and business administration and is the founder and chairman of the Council of Sales and Distribution Channels in Brazil. He represents Brazil in global events as the coordinator of the Of cial Brazilian Delegation for the NRF (National Retail Federation) Annual Convention.
